Filed under: Assignments
In my marketing classes and in my own day-to-day life, I’ve come across a few ingenious campaigns. 3 I’d like to share…
1. Microsoft Kin – As a piece of their campaign they gave Rosa a KIN (new Windows-based phone) and sent her off to meet every single person she’s “friends” with on her social networking sites. The campaign feels very young and fresh and really puts a lot of weight on social networking, which is a great way to sell a phone (the feel of the advertising reminds me of the HTC campaign).
2. Visa’s Go World - Although this campaign has passed, these commercials are still inspiring and emotional. The stories told are true, heart-wrenching, and unbelievable. A couple made me tear up a little bit…
3. Levi’s Go Forth – These pieces are interesting and subtle. They truly capture an audience and exude a completely unique feel. The words are great, the cinematography is great, and the stills are even better! The pictures by Ryan McGinley (love love love) truly capture the feeling of heritage in this campaign.
-C
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